For my call to action I chose “See the Sound of the Soul.” The phrase itself serves as an invitation to the festival with alliteration to make it both fun and memorable. I chose to make the design colorful to capture the whimsical nature of jazz. The color also functions to tie the graphic to the call to action with each word associated to an element in the image. See is tied to the figure, sound is tied to the abstract form of the music, and soul is tied to the instrument. The mock ups below show how the initial design of the poster further functions as a design system meant to be rearranged and repurposed.