Jacksonville Jazz Festival
Designing a promotional campaign for one of the largest jazz festivals in the United States.
2024 - Poster, Billboard, Banners, Social Media
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Many early jazz albums used paper cutouts to capture the abstract nature of the music. It felt appropriate to adopt that same style to promote one of the oldest jazz festivals in the U.S. The combination of primary colors and strong angles allows the design to create a plethora of compositions.
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I began by cutting the shapes out of paper to preserve the natural imperfections of handmade work. I then scanned the shapes and traced them, correcting some imperfections so that they wouldn’t be distracting. The call to action features type I created to best fit the illustration.