Charlotte Aquarium
Proposing an aquarium for one of the fastest growing cities in the United States.
2025 - Identity, Promotional Material, Merchandise, Interactive Displays, Website, Mobile App
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The Charlotte Aquarium is a conservation-driven aquatic center designed to inspire wonder and protect our planet. From local freshwater ecosystems to deep-sea exploration zones, each exhibit emphasizes education, research, and ecological stewardship. The Charlotte Aquarium serves as both a public attraction and a hub for marine conservation, engaging visitors of all ages in the urgent mission to preserve aquatic life for future generations. The project demonstrates how the Charlotte Aquarium would conduct community outreach, interactive learning, and environmental campaigns that benefit both Charlotte
and the surrounding aquatic ecosystems.
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This projects consists of a t- shirt, postcard, mailer, ticket, staff uniform, poster series, social media posts, promotional video, website, app, interactive map, and finally an interactive learning display. Each item is designed to suit its content and function while maintaining a cohesive overall brand style.
