Alter Ego drives traffic to its products through campaigns across platforms like Instagram, YouTube, Facebook, and X. Rather than directing users to a standard product listing page, I designed a flexible landing page template that preserves the tone and intent of each campaign.

The template was built to adapt quickly to new promotions, making it easy for the team to update copy, imagery, and featured collections without redesigning the page. No matter which collection is being promoted, the experience remains cohesive from the first ad impression through checkout while staying true to the Alter Ego brand.